Where the intelligence comes from
Built from the ground up on public records. Four floors sit between those records and your pitch: the companies and buildings of the metro, the signals they give off, the verification every signal must pass, and the deals you walk into. Nothing reaches the deal floor without passing verification.
Swipe the diagram to see the full stack.
Your book never enters the stack
Watchlists, uploads and pipeline live in a sealed store tied to your account. Never pooled across firms, never shown to another broker, never part of anyone else's results. That is why the diagram above has no line running to it.
Companies and buildings
The raw world, in records any broker could request.
Public companies
SEC filings
SEC EDGAR: 10-K, 10-Q, 8-K, proxy statements
Quarterly financials
XBRL, straight from the filings
Private companies
Form D fundraising
SEC EDGAR: private raises
Business licenses
City of Seattle
Business registrations
WA Secretary of State
SBA loan records
SBA 7(a) and 504
Food inspections
King County Public Health: tenant turnover
All companies
Federal contracts and grants
USAspending
H-1B hiring filings
US Department of Labor
Job postings
Live hiring demand
WARN layoff notices
WA Employment Security
News and trade press
Corroboration, never the headline fact
Buildings
Seattle permits
SDCI: building, land use, electrical, occupancy
Environmental review
WA SEPA register
Energy benchmarking
City of Seattle
Parcels and verified sales
King County Assessor
Signals
What the records say is happening.
Moves and build-outs
Permit-derived, tracked back to 2005
Funding raises
Form D and filing events
Hiring surges
H-1B filings and live postings
Layoffs and closures
WARN notices, corroborated by press
Openings and turnover
Licenses, registrations, inspections
Financial shifts
Quarterly numbers, awards, borrowing
Ownership and sales
County-verified transactions
Lease events
Disclosed terms and expirations
Verification
Nothing reaches you until it is matched, corroborated and dated.
Identity resolution
Every signal matched to one company or building, match basis recorded
Two-source rule
A second independent source before it surfaces
Measured accuracy
Right 97.5% of the time when we link a record; we catch 88.6% of links that exist
Held for review
Uncertain matches are held back, never guessed
Freshness clock
SEC within 24 hours, county weekly, signals nightly
Deals
The edge you walk into the room with.
Walk in with receipts
Every claim in the pitch traces to a public record
Hear it first
Signals land in minutes, not weeks after the market knows
Verify before you call
Check a rumor against primary records in minutes
Prospect the movers
Find companies showing move signals before space is toured
Two-source rule
A signal must be corroborated by a second independent source before it surfaces. Single-source items are labeled as single-source, and uncertain matches are held for review rather than guessed.
Measured accuracy, published
When we link a record to a company, we are right 97.5 percent of the time, and we catch 88.6 percent of the links that exist. Scored against a golden set of 95 human-verified cases: 0.975 precision, 0.886 recall.
A date on every number
SEC filings land within 24 hours, news daily, county records weekly, composite signals nightly. Every data point carries a last-verified date, and corrections are acknowledged within 24 hours. See methodology and live dataset counts.
Where does BrokerHQ's data actually come from?
Sixteen named public sources, split by what they cover: SEC filings and XBRL financials for public companies; Form D, business licenses, state registrations, SBA loan records and food inspections for private ones; federal contracts, H-1B filings, job postings, WARN notices and trade press for any employer; and Seattle permits, the SEPA register, energy benchmarking and King County Assessor records for the buildings. Nothing is bought from a data broker and nothing is scraped from listing platforms.
What is a signal, and how many kinds are there?
A signal is what a public record says is happening to an occupier or a building. There are eight families: moves and build-outs, funding raises, hiring surges, layoffs and closures, openings and turnover, financial shifts, ownership and sales, and lease events. Move signals are permit-derived and tracked back to 2005, which is why a tenant improvement permit can surface a move that has been decided but not announced.
How does BrokerHQ verify a signal before a broker sees it?
Every signal is resolved to exactly one company or building with the match basis recorded, and it needs a second independent source before it surfaces. Single-source items are labeled single-source. Uncertain matches are held back for review rather than guessed, which is the reason recall is lower than precision.
How accurate is it, and how is that measured?
When BrokerHQ links a record to a company or building it is right 97.5 percent of the time, and it catches 88.6 percent of the links that exist. Those figures come from scoring against a golden set of 95 human-verified cases: 0.975 precision, 0.886 recall. They are published because an expert audience should be able to check the claim rather than take it.
How fresh is the data?
SEC filings land within 24 hours of release, news daily, county records weekly, and composite signals are recomputed nightly. Every data point carries a last-verified date, and corrections are acknowledged within 24 hours.
Does a broker's own book of business get used anywhere?
No. Watchlists, uploads and pipeline live in a sealed store tied to one account. They are never pooled across firms, never shown to another broker, and never part of anyone else's results. That is why the diagram on this page has no line running to them.
See it on a company you know
Pick a tenant you already track. If the record trail on this page is real, you will see it there.