BrokerHQ vs Buildout: Prospecting Software vs Listing Marketing Software

    Updated August 23, 2026

    Buildout and BrokerHQ get compared a lot, but they're built for different sides of the deal. Buildout is the category leader for CRE listing marketing. It powers offering memorandums, flyer generation, broker websites, and email blasts to your existing prospect list. It's where brokers go to push out the deals they already have.

    BrokerHQ is what you use before any of that. It's an AI-powered tenant prospecting and intelligence platform that surfaces lease maturities, expansion signals, distress patterns, and public-filing data so you know which companies to call before anyone else does. If Buildout is the marketing engine, BrokerHQ is the pipeline engine.

    Most active tenant-rep brokers eventually run both. This page is for the broker trying to decide which one to bring on first, or which is the bigger gap in their current stack.

    Side-by-side comparison

    Capability
    BrokerHQ
    Buildout
    Primary use case
    Tenant prospecting & deal intelligence
    Listing marketing & broker websites
    Side of the deal
    Buy-side / tenant rep / investor rep
    Sell-side / landlord rep / listing broker
    Finds new prospects you don't already know
    Yes, on the occupier side: lease maturity, expansion and distress signals
    Yes, on the owner side: Prospect by Buildout surfaces likely-to-sell property owners
    Public-filing intelligence (10-K, 10-Q, 8-K)
    Yes, parsed and surfaced per company
    Not core to the product
    Listing marketing collateral
    Not in scope
    Yes, core feature
    Turning a signed listing into a marketing campaign
    Not in scope
    Yes, core feature
    Lease maturity waterfalls
    Yes
    Not in scope
    AI-generated outreach drafts
    Yes
    Limited (marketing email, not 1:1 outreach)
    Pipeline / deal management
    Yes
    Yes, Buildout CRM
    Pricing transparency
    Yes, published tiers from $0 to $5,999/mo
    Not published, book a demo
    Free trial
    30 days, no credit card
    Demo required
    Time to first prospect contact
    Same day
    N/A (not a prospecting tool)

    When to choose BrokerHQ

    • You're a tenant rep or investor rep and your top problem is "who do I call next?"
    • You want to spot lease maturities, expansion plans, or distress in your market before they're public news.
    • You want pricing that's published on the website, not gated behind a sales call.
    • You want the platform that turns a 30-minute company research session into 10 seconds.

    When to choose Buildout

    • You're primarily a listing broker and your top problem is "how do I get my listings in front of more people?"
    • You need branded marketing collateral, OMs, flyers, postcards, at scale.
    • You run a brokerage that needs a marketing-ops backbone for the listing side.
    • You already have prospects; you don't have a problem finding them.

    When to use both

    Plenty of brokers do. Use BrokerHQ to identify prospects and gather company intelligence, then push qualified opportunities into Buildout's marketing flows once you have a listing assignment. The two tools sit on opposite ends of the same workflow.

    Start prospecting in under 10 minutes.

    30-day free trial. No credit card. No demo required.

    Start Free Trial See how it works →

    Common questions about BrokerHQ and Buildout

    What is the difference between BrokerHQ and Buildout?

    Buildout is the category leader for CRE listing marketing. It powers offering memorandums, flyer generation, broker websites, and email blasts to your existing prospect list. BrokerHQ is what you use before any of that: an AI-powered tenant prospecting and intelligence platform that surfaces lease maturities, expansion signals, distress patterns, and public-filing data so you know which companies to call first. If Buildout is the marketing engine, BrokerHQ is the pipeline engine.

    When should a broker choose BrokerHQ over Buildout?

    Choose BrokerHQ when you are a tenant rep or investor rep whose top problem is who to call next, when you want to spot lease maturities, expansion plans, or distress in your market before they are public news, when you want pricing published on the website rather than gated behind a sales call, and when you want a 30-minute company research session compressed into 10 seconds.

    When should a broker choose Buildout?

    Choose Buildout when you are primarily a listing broker whose top problem is getting listings in front of more people, when you need branded marketing collateral such as offering memorandums, flyers, and postcards at scale, when you run a brokerage that needs a marketing-ops backbone for the listing side, and when you already have prospects and no problem finding them.

    Can you use BrokerHQ and Buildout together?

    Plenty of brokers do. Use BrokerHQ to identify prospects and gather company intelligence, then push qualified opportunities into Buildout's marketing flows once you have a listing assignment. The two tools sit on opposite ends of the same workflow.

    Buildout is a trademark of Buildout, Inc. This comparison reflects BrokerHQ's understanding of publicly available product positioning, re-checked against buildout.com on August 23, 2026, and is not endorsed by Buildout, Inc. Capability comparisons describe each product's primary use case based on that public marketing. Buildout positions itself as an AI brokerage platform spanning CRM, listing marketing, back office, and Prospect by Buildout, which surfaces likely-to-sell property owners. For the full feature set, see buildout.com.